While I like to delude myself that half the majority the fun of those cheeky five glasses of wine is being completely uncaring about how many calories they contain, it seems that others are on a different page.
Namely, the strict regulation of treats page. They are the people who are using the portion control plate and now also the Caloric Cuvée. With a tempting tagline of 'Indulge by the Ounce', this is carefree imbibing locked down, put in a straitjacket and sat on the naughty step. For all time.
A US innovation, I'm slightly confused by ounces in drink measures, but to Europeanise it for us, one fluid ounce is just under 30mls, and that equals to 25 calories. Should you want eight ounces, or 240mls - or about a decent sized glass - you'll be glugging down 200 calories. Which the glass cheerily reminds you of each and every time you top up.
As if all that wasn't a bitter enough pill to swallow, the thing itself costs TWENTY BLEEDIN' DOLLARS with extra for shipping.
Maybe I'll just stick to my regular goblet and forgo the guilt. Chin chin!
Kirstie is Frillseeker's founder and editor-in-chief. This is her second foray into the web-world: she founded Beaut.ie in 2006 before stepping down in 2012 and has held a large number of positions over the past number of years including acting beauty editor at Image magazine and beauty ed at the Sunday Tribune, Irish Examiner and Confetti. She's currently the deputy editor at STELLAR magazine.