Brands

L'Oreal Paris Skin Perfection is Lancome Visionnaire on a Budget

Using the same ingredients as Lancome's far pricier Visionnaire Serum, this collection of beauty bits aims to even tone, luminise and improve the texture of your skin
Kirstie McDermott's picture

By Kirstie McDermott @frillseeker

Tuesday, July 23, 2013 - 14:30

10 comments

L'Oreal Paris Skin Perfection Serum

Marketing is something L'Oreal Paris does excellently anyway but this has got to be one of the brand's best targeted launches

L'Oreal Paris definitely knows its market with the forthcoming launch of Skin Perfection: that princess pink packaging is girly, dressing-table ready and what's inside is aimed at the 25 to 30 market, playing up to and tapping into the brand slogan of "because I'm worth it," perfectly.

Marketing is something L'Oreal Paris does excellently anyway but this has got to be one of the brand's best targeted launches: it's pitch-perfect. 

Not directly targeting lines and wrinkles as concerns, Skin Perfection instead aims to do exactly what it says on its pretty tubes and bottles: luminise, even out skin tone and brighten complexions that are potentially stressed and tired from the worries of work, too many late nights and not enough sleep.

Those are things a lot of women in that age group can readily identify with, and this six-piece collection is aimed anti-ageing's new direction.

The L'Oreal Paris skin perfection range

We've absolutely seen a move away from lines and wrinkles as first-step concerns with skincare in the past few years. It's pretty obvious now how to avoid wrinkles: use a good daily SPF to avoid sun damage - the biggest cause of skin ageing - and hydrate your hide with a moisturiser that's right for your skintype. In combination, both will keep lines at bay.

But there are other things that crop up as concerns too: open pores leading to a roughened skin texture, a dull, lacklustre-looking complexion, dark circles and uneven tone. That's where Skin Perfection comes in.

L'Oreal Paris Skin Perfection correcting day moisturiser

L'Oreal Paris Skin Perfection correcting day moisturiser - open pot

It's worth noting it's not likely to be at the 4% concentration of Visionnaire

With two issue-based products in an Advanced Correcting Serum, €29.99, (top pic) and a Correcting Day Moisturiser, €22.99, the range uses the same LR2412 ingredient that Lancome has so successfully marketed in its Visionnaire serum - but at a much cheaper price - though it's worth noting it's not likely to be at the 4% concentration of Visionnaire.

There's another active in here too: Perline-P, which acts on pores, tone and texture. Claiming to be able to change the appearance of pores is a mighty big boast, but here's basically how the brand aims to do it. In turn, fixing one issue has a knock-on effect on another.

Ingredients in the product aid the repair of the building blocks of the skin; collagen. By encouraging the skin to become more plump, it fills itself out from within, and the idea is pores are lessened because the skin is more pushed up from below. A more pore-less appearance is also one that reflects light more effectively, therefore it is more luminous and even in appearance.

Being realistic is key: if you have craterous pores, you probably won't see a huge difference. Topical skincare can really only do so much, but if your issues are mild, then sure, you may find that you do see a fair improvement in skin smoothness, hydration levels and overall skin health after a few weeks use.

L'oreal paris skin perfection BB Creams and awakening eye cream

I'm guessing the pink ladies among us who are worshippers at the altar of pink will want it for the packaging alone

For an instant fix while you wait your six-to-eight weeks for first results, there are cosmetic elements to this collection too: two 5-in-1 BB Creams in Fair and Medium, €19.99, and a tinted Awakening and Correcting Eye Cream, €19.99. There's also an pore-smoothing product in the form of Magic Touch Instant-Blur, €22.99 (not shown), which is essentially a silicone primer you use pre-makeup or solo to disguise the depth and appearance of fine lines and open pores.

All-in-all, a nicely edited, well-priced range from L'Oreal Paris that will tick a lot of boxes. Mix and match what you'd like to use from the collection: if it's just the serum and a BB; do that. Incorporate the moisturiser and the eye cream? No probs.

The fact you're getting a dose of Lancome's expertly assessed research in the mix for a third of the price is a nice bonus, and I'm guessing the pink ladies among us who are worshippers at the altar of fuchsia will want it for the packaging alone.

Kirstie McDermott's picture
Kirstie McDermott

Kirstie is Frillseeker's founder and editor-in-chief. This is her second foray into the web-world: she founded Beaut.ie in 2006 before stepping down in 2012 and has held a large number of positions over the past number of years including acting beauty editor at Image magazine and beauty ed at the Sunday Tribune, Irish Examiner and Confetti. She's currently the deputy editor at STELLAR magazine.

@frillseeker

Comments

Lisa Dee's picture

Lisa Dee said...

Having fallen in love with Lancome Genefique I'd be tempted to see how it well they managed to pair it back for L'Oreal ... admittedly, I wouldn't really associate L'Oreal with skincare much .. never crossed my mind!

At 6.47pm on July 23, 2013
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Kirstie McDermott's picture

Kirstie McDermott said...

Oh yeah, it can be great - sure L'Oreal Paris gets the benefit of the wider group so you tend to find innovations trickling down from the more expensive brands all the time.
At 8.19am on July 24, 2013
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Trillian's picture

Trillian said...

When is this out? I really like the sound of it, though at 35 I guess I'm a little outside the target demographic. Had a sample of Bobbi Brown Extra Bright serum and LOVED it, but when I went to purchase, saw it was £62odd sterling and just couldn't justify it. This range sounds similar and more importantly, cheaper.

At 10.57am on July 24, 2013
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Kirstie McDermott's picture

Kirstie McDermott said...

fairly soon, will double-check, but it will be in Boots before anywhere else, what with their different purchasing, so you could check there now.
At 11.01am on July 24, 2013
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breige's picture

breige said...

Oooh, could you do a review of the BB cream? I'm dying to know how fair the fair one really is!

At 11.46pm on August 13, 2013
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Kirstie McDermott's picture

Kirstie McDermott said...

Will do!
At 9.08am on August 14, 2013
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breige's picture

breige said...

thank you!

At 5.05pm on September 19, 2013
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Simona's picture

Simona said...

Bought this yesterday. Amazed! I kept trying different face products, from Lancome, Vicky, all sorts of sensitive range skin brands, etc. Day moisturisers, night moisturisers, sprays and so on only to give my skin that glow and healthy look, without making it greasy. I always have a few spots on my face ( i'm nearly 26y now) and I found it difficult to find a face products that would be strong enough to hydrate my skin but gentle enough to avoid clogging the pores and prevent future break-outs.
Needless to say, as soon as I applied it i noticed a massive difference. It smells nice and fresh and it is very easy to apply and spread on the face. It is non-greasy and it gets absorbed into the skin straight away. Before, my face always looked tired, de-hydrated, with visible pores and it just made me constantly feel depressed, no matter what kind of foundation i used to put over to cover it. Now, i just love it. It makes me feel very confident and even the foundation stays on better!
It says it evens skin tone as well, although it doesn't seem to be having any colouring pigments in it, but it does make your skin look a bit tanned. Which is great cause it looks all natural and healthy!
And i have used it only 3 times now and i can tell the difference on the pores as well!
I am tempted to buy the whole range and see how the other products are also. I am still a student and I can't afford to spend a lot, but here you get a great quality product for a reasonable price.

At 5.05pm on September 1, 2013
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Jennifer McShane's picture

Jennifer McShane said...

Must give this range a go, I'm eager to try it out as I'm right in the age bracket and it's easier on the pocket than it's Lancome counterpart.

At 12.44pm on September 6, 2013
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Shirls's picture

Shirls said...

Looks excellent, good timing with the release, and the packaging very similar to Dreamtone...

At 10.27pm on September 18, 2013
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