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So, What's The Story With Lancome Miracle Cushion Foundation, Then?

It's another Asian-inspired beauty craze, but what exactly are cushion bases, and how is Lancome doing theirs?
Kirstie McDermott's picture

By Kirstie McDermott @frillseeker

Friday, January 23, 2015 - 08:00

1 comments

Lancome miracle cushion foundation lineup

It's a compact innovation with an SPF23 that's a luxury brand first in Europe and is of course inspired by Asian brands like Etude House, who've already debuted cushion foundations to great acclaim.

Launching here in February, Lancome Miracle Cushion will be €38 (€25 for a refill), but, um, what exactly is it?

Lancome miracle cushion foundation

Nope, it's not a whipped mouse; nor is it a powder, cream or gel. Instead, what you're looking at is a super-fine sponge soaked in a new-gen lightweight foundation. A water base, basically. Lancome's saying that it's a hybrid formula, composed of pigments, water and volatile oils. So, something very like Lancome Nude Miracle, or L'Oreal Paris Eau de Teint Nude Magique. Push your fingers into the sponge, and you'll start to release the liquid; this isn't a solid construction and feels really bouncy. 

Coming with a soft pad you use to apply to skin, but to be honest you could use fingers or buff a duo-fibre into the compact as well - it'd work just as well. And while you'll get a nice result on skin (I love an auld water base), you've kind of got to think that there's maybe a bit of gimmickry going on here - the cushion doesn't really add anything major, surely?

Turns out Lancome has an answer for that. "The cushion, fluid and applicator have all been designed synergistically to flawlessly achieve a previously unreachable goal: to use complexion makeup to literally refresh skin," they say. Applying product with fingers heats skin slightly, but this apparently cools it, by -2.3°C. How? "The moment it comes into contact with the skin, some of the formula’s water and volatile oils evaporate, reducing the temperature." Now you now.

So peeps, is your interest sufficiently piqued? Will you test it out on counter? Let me know below!

Kirstie McDermott's picture
Kirstie McDermott

Kirstie is Frillseeker's founder and editor-in-chief. This is her second foray into the web-world: she founded Beaut.ie in 2006 before stepping down in 2012 and has held a large number of positions over the past number of years including acting beauty editor at Image magazine and beauty ed at the Sunday Tribune, Irish Examiner and Confetti. She's currently the deputy editor at STELLAR magazine.

@frillseeker

Comments

Rosemary Mac Cabe's picture

Rosemary Mac Cabe said...

This seems TOTALLY gimmicky to me - and, like, wouldn't it just end up feeling really dirty? It kind of reminds me of those filthy makeup sponges I used to find in my granny's bathroom... not because my granny was especially dirty just because that's what you DID back then: used a sponge and never replaced it. I'm not gone on this at all, at all.

At 12.08pm on January 25, 2015
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